Causeway portfolio company In The Style has raised in excess of £350,000 in donations for the suicide prevention organisation The Samaritans by selling a ‘Be Kind’ t-shirt inspired by the late Caroline Flack
All profits from the sale of the inspirational t-shirt are being donated to the mental health charity and In The Style have waved all delivery charges on its sales, with the business having to restock the £10 t-shirts due to unprecedented demand
The fundraising initiative demonstrated In The Style’s commitment as a brand to use its platform to raise awareness of important causes and issues affecting both the In The Style community and wider society