Portfolio company In The Style is proud to announce that it has raised over £1.25m in aid of The Bowelbabe Fund for Cancer Research UK.
The funds have been raised through the sale of the Dame Deborah James 'Rebellious Hope' t-shirt, the first item to be unveiled to customers from In The Style's Dame Deborah James collection. The amount was raised in one month, reflecting the huge amount of support of In The Style's customers and those that have followed Deborah's inspirational journey, all of whom have been keen to support The Bowelbabe Fund for Cancer Research UK's important mission.
The collection comprises 18 products and is available in sizes 6-28. It includes dresses, skirts, blazers, shirts and blouses, t-shirts and hair accessories, with each and every piece perfectly encapsulating the British summertime and activities that Dame Deborah loves.
In The Style Founder & Chief Brand Officer Adam Frisby added, "I am absolutely delighted that we have managed to raise for The Bowel Babe Fund in just a few days since releasing the t-shirt and more recently, the full collection. I want to say a huge thank you to both In The Style and Deborah's followers for the huge support they have shown. It will make such a huge impact.
"I am so thrilled for Deborah, speaking to her last night she was overwhelmed with happiness at how people have supported the collection and just how much it has raised. It was a dream for Deborah to be able to see this launch happen. She has worked so hard on it, and it really is a collection that encapsulates everything In The Style and Dame Deborah stand for. We are so proud to have raised so much for The Bowelbabe Fund and we look forward to raising even more important funds over the coming weeks."
Dame Deborah James was diagnosed in 2016 with incurable bowel cancer and since then has charted her struggles with her illness as well as raising huge sums for her chosen charities