May 2018: Growth capital investment in UK-based online fast-fashion retailer In The Style

In The Style ( is an online fast-fashion retailer which uses the reach of social media influencers by designing collaborations with them which are sold online along with their own brand collection. The business has over 2 million direct social media followers and a wider reach of over 25 million through its influencers, generating over 2 million visitors to the website per month.

Founded in 2013, In The Style is headquartered in Manchester, UK and exports all over the world. In The Style has revenue of over £20 million, and Ireland is the company’s second largest market after the UK. The business is led by founder and CEO, Adam Frisby, and COO, Paul Masters, who previously worked with fashion brands Missguided and Bench.

In The Style has recently announced a number of exciting new collaborations with influencers, including one with Dani Dyer, winner of ITV’s Love Island 2018 who boasts over 3.5m followers on social media – her collaboration launched on 10 October 2018.

See coverage here.